This performance-based music video for Average Joe's "A Work in Progress" offers a deep dive into the artist's mental landscape as he grapples with the media presence and paparazzi attention that accompany fame and fortune. Set against the backdrop of his hometown, Stoke on Trent, the video captures Joe’s reflections and reactions through his expressive performance and evocative visuals. As he navigates his familiar scenes, the video portrays his personal strategies and emotional responses to the pressures of public life, providing an intimate glimpse into how fame impacts an individual’s everyday existence.